A designer.
I'm Amgad Ahmed ✋.
A design director & freelance artist, graduated from the School of Fine Arts.
Specialising in design sprints, strategy, improving design maturity, and design systems.
When I’m not working,
I’m a beginner musician, self-learning to play the Handpan. Also, I’m a rowing player.
How I Can Help 👇
01/
Services
Design, development, and strategy.
Design Strategy
Movement does not mean progress. It’s just as important to focus on the medium and long term as it is to have a well-designed product.
Design Sprints
Rapidly save time, money, and reduce risk.
Design Systems
Efficiency is the key to a well-functioning design team.
Web and Mobile App Design
A professional where I’m passionate about bringing ideas to life.
Branding, Identity, Packaging, and Illustration.
Helping many businesses and clients build their brand identity.
Workshop Facilitation
When a design sprint isn’t suitable, sometimes a workshop will suffice. I’ve run workshops for many clients and start-ups.
02/
Agile Team Philosophy
Involve users early and often. Learn from them and iterate.
Establish empathy together as a team
It’s important to understand users together as a team. Doing so eventually weaves benefit into the product at every level. By increasing the team’s exposure to users, you will increase the users’ satisfaction with the product.
1
Collectively define and agree on problems
Take time to understand and clearly define the user’s problems. Feeding the team solutions will only lead to demoralization; people like being empowered and having a chance to be creative. Let the team stretch their skills, and give them time to truly understand the problem.
2
Group ideation
Good ideas can come from anyone. Waiting for one member of the team to create the best idea will take time, and will be biased towards their experience. It doesn’t have to take long; there are exercises designed to generate lots of ideas quickly.
3
Prototype and test with real users
Fake it until you can make it. Spend the minimum amount of time to create the closest to the real thing. You’re looking for feedback on the idea, not whether your design looks finished. Test with real representative users.
4
Iterate, iterate, iterate
It isn’t enough to run through a design process once. Learn from your users, learn from your team, and iterate. Your process will mature, and you’ll be able to run through it easier and faster on each pass. Being agile is to be set up to react to new information fast.
5
03/
Principles
Create products your users will want to use.
Know your users
Start with user needs. Treat second-hand information about users with caution. Focus on user outcomes and design with data.
Consistency
Avoid uniformity, but be consistent. Re-use well-tested design patterns. Use ubiquitous language to create familiarity.
Aesthetics
Accessibility is not a bolt-on feature. First impressions do matter. Take the extra time to delight your users.
Clarity
Create structure and hierarchy. Give users responses to the actions they take. Make decisions easily by avoiding the paradox of choice.
Effectiveness
Your design should work everywhere; responsiveness is not only about screen size. Leverage technology to help users.
04/
Industries
Extensive experience across a diverse range of sectors.
E-Commerce
Social Media
Food & Beverages
Cybersecurity
Engineering
Banking
Gaming
Insurance
Smart Home
Venture Capital
05/
UX Case Studies
A selection of recent client projects, focussing on process and outcome.
View Case Studies
A designer.
I'm Amgad Ahmed ✋.
A design director & freelance artist, graduated from the School of Fine Arts.
Specialising in design sprints, strategy, improving design maturity, and design systems.
When I’m not working,
I’m a beginner musician, self-learning to play the Handpan. Also, I’m a rowing player.
How I Can Help 👇
01/
Services
Design, development, and strategy.
Design Strategy
Movement does not mean progress. It’s just as important to focus on the medium and long term as it is to have a well-designed product.
Design Sprints
Rapidly save time, money, and reduce risk.
Design Systems
Efficiency is the key to a well-functioning design team.
Web and Mobile App Design
A professional where I’m passionate about bringing ideas to life.
Branding, Identity, Packaging, and Illustration.
Helping many businesses and clients build their brand identity.
Workshop Facilitation
When a design sprint isn’t suitable, sometimes a workshop will suffice. I’ve run workshops for many clients and start-ups.
02/
Agile Team Philosophy
Involve users early and often. Learn from them and iterate.
Establish empathy together as a team
It’s important to understand users together as a team. Doing so eventually weaves benefit into the product at every level. By increasing the team’s exposure to users, you will increase the users’ satisfaction with the product.
1
Collectively define and agree on problems
Take time to understand and clearly define the user’s problems. Feeding the team solutions will only lead to demoralization; people like being empowered and having a chance to be creative. Let the team stretch their skills, and give them time to truly understand the problem.
2
Group ideation
Good ideas can come from anyone. Waiting for one member of the team to create the best idea will take time, and will be biased towards their experience. It doesn’t have to take long; there are exercises designed to generate lots of ideas quickly.
3
Prototype and test with real users
Fake it until you can make it. Spend the minimum amount of time to create the closest to the real thing. You’re looking for feedback on the idea, not whether your design looks finished. Test with real representative users.
4
Iterate, iterate, iterate
It isn’t enough to run through a design process once. Learn from your users, learn from your team, and iterate. Your process will mature, and you’ll be able to run through it easier and faster on each pass. Being agile is to be set up to react to new information fast.
5
03/
Principles
Create products your users will want to use.
Know your users
Start with user needs. Treat second-hand information about users with caution. Focus on user outcomes and design with data.
Consistency
Avoid uniformity, but be consistent. Re-use well-tested design patterns. Use ubiquitous language to create familiarity.
Aesthetics
Accessibility is not a bolt-on feature. First impressions do matter. Take the extra time to delight your users.
Clarity
Create structure and hierarchy. Give users responses to the actions they take. Make decisions easily by avoiding the paradox of choice.
Effectiveness
Your design should work everywhere; responsiveness is not only about screen size. Leverage technology to help users.
04/
Industries
Extensive experience across a diverse range of sectors.
E-Commerce
Social Media
Food & Beverages
Cybersecurity
Engineering
Banking
Gaming
Insurance
Smart Home
Venture Capital
05/
UX Case Studies
A selection of recent client projects, focussing on process and outcome.
View Case Studies
A designer.
I'm Amgad Ahmed ✋.
A design director & freelance artist, graduated from the School of Fine Arts.
Specialising in design sprints, strategy, improving design maturity, and design systems.
When I’m not working,
I’m a beginner musician, self-learning to play the Handpan. Also, I’m a rowing player.
How I Can Help 👇
01/
Services
Design, development, and strategy.
Design Strategy
Movement does not mean progress. It’s just as important to focus on the medium and long term as it is to have a well-designed product.
Design Sprints
Rapidly save time, money, and reduce risk.
Design Systems
Efficiency is the key to a well-functioning design team.
Web and Mobile App Design
A professional where I’m passionate about bringing ideas to life.
Branding, Identity, Packaging, and Illustration.
Helping many businesses and clients build their brand identity.
Workshop Facilitation
When a design sprint isn’t suitable, sometimes a workshop will suffice. I’ve run workshops for many clients and start-ups.
02/
Agile Team Philosophy
Involve users early and often. Learn from them and iterate.
Establish empathy together as a team
It’s important to understand users together as a team. Doing so eventually weaves benefit into the product at every level. By increasing the team’s exposure to users, you will increase the users’ satisfaction with the product.
1
Collectively define and agree on problems
Take time to understand and clearly define the user’s problems. Feeding the team solutions will only lead to demoralization; people like being empowered and having a chance to be creative. Let the team stretch their skills, and give them time to truly understand the problem.
2
Group ideation
Good ideas can come from anyone. Waiting for one member of the team to create the best idea will take time, and will be biased towards their experience. It doesn’t have to take long; there are exercises designed to generate lots of ideas quickly.
3
Prototype and test with real users
Fake it until you can make it. Spend the minimum amount of time to create the closest to the real thing. You’re looking for feedback on the idea, not whether your design looks finished. Test with real representative users.
4
Iterate, iterate, iterate
It isn’t enough to run through a design process once. Learn from your users, learn from your team, and iterate. Your process will mature, and you’ll be able to run through it easier and faster on each pass. Being agile is to be set up to react to new information fast.
5
03/
Principles
Create products your users will want to use.
Know your users
Start with user needs. Treat second-hand information about users with caution. Focus on user outcomes and design with data.
Consistency
Avoid uniformity, but be consistent. Re-use well-tested design patterns. Use ubiquitous language to create familiarity.
Aesthetics
Accessibility is not a bolt-on feature. First impressions do matter. Take the extra time to delight your users.
Clarity
Create structure and hierarchy. Give users responses to the actions they take. Make decisions easily by avoiding the paradox of choice.
Effectiveness
Your design should work everywhere; responsiveness is not only about screen size. Leverage technology to help users.
04/
Industries
Extensive experience across a diverse range of sectors.
E-Commerce
Social Media
Food & Beverages
Cybersecurity
Engineering
Banking
Gaming
Insurance
Smart Home
Venture Capital
05/
UX Case Studies
A selection of recent client projects, focussing on process and outcome.
View Case Studies